Waldo was viewable.
Switch to AU.

The first omni-channel media quality metric to predict attention and outcomes better than viewability.

The AU Difference

The only metric focused on true media quality.

High-AU

  • Large video player
  • Low clutter
A high-AU screenshot

Low-AU

  • Collapsing player
  • Moderate clutter
A low-AU screenshot

Quality Media Delivers Better Results

AU is proven to drive full-funnel business outcomes.

19.1%
Higher Familiarity
Technology
AU-optimized placements return over 19% higher familiarity vs. viewability
49.5%
HIGHER RECALL
Food & Beverage
High AU placements deliver nearly 50% better recall lift  vs. qCPM placements
3.9X
HIGHER CONVERSION
Financial Services
High AU placements track a 3.9x higher conversion rate than low AU placements.
69.8%
HIGHER PERCEPTION
Insurance
AU-optimized placements return  nearly 70% higher perception vs. viewability
38.5%
HIGHER AWARENESS
Beer & Wine
High AU placements deliver 38.5% higher product awareness
34.5%
LOWER COST-PER-LEAD
Home & Garden
Optimizing to cost-per-AU would deliver a 34.5% more efficient cost-per-lead.
19.1%
Higher
Familiarity
Technology
AU-optimized placements return over 19% higher familiarity vs. viewability
49.5%
HIGHER
RECALL
Food & Beverage
High AU placements deliver nearly 50% better recall lift  vs. qCPM placements
3.9X
HIGHER
CONVERSION
Financial Services
High AU placements track a 3.9x higher conversion rate than low AU placements
69.8%
HIGHER
PERCEPTION
Insurance
AU-optimized placements return  nearly 70% higher perception vs. viewability
38.5%
HIGHER
AWARENESS
Beer & Wine
High AU placements deliver 38.5% higher product awareness
34.5%
LOWER
COST-PER-LEAD
Home & Garden
Optimizing to cost-per-AU would deliver a 34.5% more efficient cost-per-lead

AU Works Everywhere

Across all channels, formats, devices.

A desktop computerAn iPadA laptop computerA mobile deviceA CTV
A desktop computerAn iPadA laptop computerA mobile deviceA CTV

Get Started With an Attention Audit 

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