The AU Difference
The only metric focused on true media quality.
Quality Media Delivers Better Results
AU is proven to drive full-funnel business outcomes.
19.1%
Higher Familiarity
Technology
AU-optimized placements return over 19% higher familiarity vs. viewability
49.5%
HIGHER RECALL
Food & Beverage
High AU placements deliver nearly 50% better recall lift vs. qCPM placements
3.9X
HIGHER CONVERSION
Financial Services
High AU placements track a 3.9x higher conversion rate than low AU placements.
69.8%
HIGHER PERCEPTION
Insurance
AU-optimized placements return nearly 70% higher perception vs. viewability
38.5%
HIGHER AWARENESS
Beer & Wine
High AU placements deliver 38.5% higher product awareness
34.5%
LOWER COST-PER-LEAD
Home & Garden
Optimizing to cost-per-AU would deliver a 34.5% more efficient cost-per-lead.
19.1%
Higher
Familiarity
Technology
AU-optimized placements return over 19% higher familiarity vs. viewability
49.5%
HIGHER
RECALL
Food & Beverage
High AU placements deliver nearly 50% better recall lift vs. qCPM placements
3.9X
HIGHER
CONVERSION
Financial Services
High AU placements track a 3.9x higher conversion rate than low AU placements
69.8%
HIGHER
PERCEPTION
Insurance
AU-optimized placements return nearly 70% higher perception vs. viewability
38.5%
HIGHER
AWARENESS
Beer & Wine
High AU placements deliver 38.5% higher product awareness
34.5%
LOWER
COST-PER-LEAD
Home & Garden
Optimizing to cost-per-AU would deliver a 34.5% more efficient cost-per-lead
AU Works Everywhere
Across all channels, formats, devices.
Get Started With an Attention Audit
